Born in Vitoria-Gasteiz, Álava, Uralde started his career with local giants Real Sociedad,[1] already being a first-team regular by the time the Basques conquered two La Liga titles in a row (57 matches and 21 goals from 1980 to 1982).

He made his debut in the competition on 3 February 1980 by coming on as a late substitute in a 4–0 home win against Athletic Bilbao, and played there until the end of the 1985–86 season.

[2] Afterwards, Uralde spent one year with Atlético Madrid – 1986–87 – teaming up with another Basque forward, Julio Salinas, for 23 goals, but the capital club could only finished seventh.

[1] In his final two years, Uralde represented Deportivo de La Coruña, later Super Depor, netting 23 times in the league prior to the arrival of Bebeto[3] and retiring at 34, with 111 top-flight goals to his credit from 338 appearances.

[5] Subsequently, he was called for that year's FIFA World Cup, where he featured 23 minutes in the 0–0 second group-stage draw against England at the Santiago Bernabéu Stadium.