Price played college football for the Tennessee Volunteers and was selected by the Buffalo Bills in the second round of the 1999 NFL draft.
His mother explained that he was given the name because she liked it, and also because she hoped that her son, growing up in a rough neighborhood, would avoid a life of crime.
[8] In addition to gaining attention for his play on the field, Price was named to the Academic All-SEC team.
[9] After Marcus Nash graduated, Price stepped into the top spot on the Volunteers' receiving corps for the 1998 season.
[14] In a tight game against Alabama, Price tied a school record with a 100-yard kickoff return for a touchdown that sparked a Volunteers victory and continued their success.
[16] With the Vols trailing by four points in the fourth quarter, Price pulled in a pass over the shoulder for a 41-yard touchdown.
Tennessee won the game by score of 24–14, and earned a spot in the Fiesta Bowl against Florida State to decide the national champion for the 1998 season.
[17][18] In the final game of his career with Tennessee, Price recorded four receptions for a total of 199 yards and the deciding 79-yard receiving touchdown en route to a 23–16 victory and the school's first consensus national championship in 47 years.
[32] His best game came on September 15, 2002, when he caught 13 passes for 185 yards and two touchdowns, including a 48-yard score in overtime, during a 45–39 victory against Minnesota.
[43] Price was also reunited with quarterback Drew Bledsoe, with whom he had shared so much success in Buffalo and who actively lobbied for his signing.
[52] In May 2020, Price received his BA degree in psychology from the University of Tennessee in a virtual ceremony due to the COVID-19 pandemic.
[53] On February 3, 2021, Tennessee State University announced that Price had joined the Tigers football team as a volunteer coach for the spring season.