It was founded by outgoing deputy Prime Minister Fred Fono during the campaign for the 2010 general election.
[1] Upon first announcing the priorities of the party, Fono stated its focus would be on "anti-corruption measures, such as reforming the controversial rural constituency development funds, and on creating jobs for Solomon Islanders".
[3] He pointed to his own Central Kwara'ae constituency, arguing that he had achieved an improvement in water supplies and health care services.
[4] The party would also "create incentives to stimulate economic activities in the rural areas", with an aim to "double the export of cocoa, copra, fish and sawn timber".
However, he said he would support a maximum of four reserved seats, if women standing against men were unsuccessful in the 2010 election.