For decades, Brothers Road co-founder David Matheson was one of the nation's leading conversion therapists, but in 2019 he left the organization to date men.

[19] The Brothers Road website states that BR "especially support[s] ... Men who want to explore affirming ways to lessen the distress, intensity, or frequency of any same-sex attractions" and "align their sexual and romantic thoughts, feelings, and behaviors with their own core values".

"[23] "The founders do not promise [attendees] they will transition from being gay to straight [overnight], but the overall goal is to give the men a foundation so they can work on making the change over time.

"[23] Witnesses testified about Brothers Road programs in Ferguson v. JONAH, a lawsuit in which a New Jersey jury found that conversion therapy constituted consumer fraud.

[30][9][31] In February 2016, Brothers Road (then PCC) was "reported to the Federal Trade Commission (FTC) and accused of breaking the prohibition on unfair and deceptive acts" by engaging in sexual orientation change efforts.

[18] Brothers Road co-founder Rich Wyler called the FTC complaint an "act of hate and vicious bullying against our community of adult men—gay, bi-sexual, ex-gay and same-sex attracted men [that] choose to not identify as gay".