[1][2] The paper was established on 15 June 1948 and was published in Pingshan County, Hebei, until its offices were moved to Beijing in March 1949.
Deng Tuo and Wu Lengxi served as editor-in-chief from 1948 to 1958 and 1958–1966, respectively, but the paper was in fact controlled by Mao Zedong's personal secretary Hu Qiaomu.
[5]: 77 A large number of articles devoted to a political figure, idea, or geographic focus is often taken as a sign that the mentioned official or subject is rising.
[6][7] Editorials in the People's Daily are regarded both by foreign observers and Chinese readers as authoritative statements of official government policy.
[8] During the 1989 Tiananmen Square protests and massacre, the People's Daily editorial of 26 April, which condemned "unlawful parades and demonstrations," marked a significant moment in the newspaper's history.
An unusually high proportion of its followers are virtually inactive and are likely to be fake users, according to a study by the Committee to Protect Journalists.
[25] These groups are published under "signatures" (i.e., pen names: 署名 shǔmíng) that may correspond with the topic and weight of a piece, and what specific government or CCP body is backing it, often with homophonous references to their purpose.
"[35] A 2013 study of the People's Daily coverage of the 2002–2004 SARS outbreak reported that it "regurgitated triumph and optimism" and framed the outbreak as an "opportunity to showcase China's scientific achievements, and the strength of national spirits, as well as the wise leadership of the party and effective measures to protect the lives of ordinary citizens.
[49] In 2023, the People's Daily sparked a backlash on Chinese social media for exhorting citizens to not complain about their own poverty or boredom.