Constituted by Coca-Cola India, to honor people who have consistently contributed to 'Indian excellence'.

[1] Prominent recipients of award include Anand Mahindra, Amitabh Bachchan, Naseeruddin Shah, Lata Mangeshkar, Mani Ratnam, Abhinav Bindra, Sachin Tendulkar, Justice J.S.

Verma, Akbar Khan, Kamal Haasan and Gulzar.

[2] A panel of judges selects people who have consistently contributed to Indian excellence.

[7][8] 15 renowned PWDs were chosen by the Limca Book of Records as People of the Year.