He was known for his irony, his sharp sense of humor and verbal torrents sprinkled with swear words, and rigorously dressing in black clothes when acting in dramatic scenes.

Then he joined the NGTU (New University Theater Group), led by Frederic Roda, where he met members of the future Dagoll Dagom company, with whom he would collaborate on several occasions throughout his career.

In 1970, while still at university, he showed himself to be an actor of imagination performing in An Enemy of the People, by Henrik Ibsen, which was premiered at the Teatro Calderón de Barcelona.

He premiered his show Pay-Pay, which was performed for three years at several venues in Barcelona and other Spanish cities, and that led him to act alone in Central America: Cuba, Mexico, Panama, Costa Rica, Nicaragua and Guatemala.

This section highlights his involvement as a protagonist of the series for television Makinavaja, an adaptation of a popular comic strip of cartoonist the Ivá.

[citation needed] From 1997 to 2006 he performed his most highly acclaimed show called Rubianes, solamente, from which released a CD of monologues in 1998 and a DVD edition in 2001.

However, in June 2008, the Magistrate's Court in Sant Feliu de Llobregat decided to reopen the case and accusing Pepe Rubianes and the presenter Albert Om of "incitement to hatred against a section of the population based on national origin and outrages upon Spain," and also against TV3 as responsible vicariously.

After the protests (and even threats, as told by Alicia Moreno, councillor of the Arts) against presentation in a municipal theater, the actor decided to withdraw voluntarily from his show because of, in his words, the "aggressive atmosphere" and "in order to free the management from the pressure to which they have been subjected".

An independent Madrid spokesman explained: "It is unacceptable and intolerable that the actor seeks to take advantage of contracts in public spaces at the expense of everyone."