Built in 1894 by a leading local developer, it is downtown Athol's largest and most prominent building.

It is a tall four-story masonry structure, built out of red brick with granite and terra cotta trim.

The top-floor windows have round-arch tops, and the roof line above has a deep projecting cornice.

The ground floor storefronts have undergone alterations over the years in response to changing commercial needs.

[3] The hotel was built in 1894 by Lucien Lord, a major local real estate developer, and is the best-preserved of the town's late 19th-century commercial buildings.