Percy Nilegård is a fictional character played by Johan Rheborg since 1991, and one of the primary staples of the Swedish comedy group Killinggänget.
As a vain, snobbish and possibly insane businessman with a noticeable underbite, he does almost everything to earn money while also promoting his own ideas of "good taste".
In his quest to get rich he tries numerous schemes including airing advertisements for companies and asking them for payments afterwards, a concept which he calls "marketing by not asking any questions first" and which meets with little success.
Now in a bad financial situation, Percy and his new business partner make an appearance on stage for a small musical performance.
Percy usually drives or travels in American cars, including a 4-door Cadillac, a Buick Electra station-wagon, a Chevrolet Van and – in one case – a Lincoln Limo.