"Perfume" is a song by the English band Pale Waves, released on 12 June 2024 as the lead single from their album Smitten (2024).

[2] Prominently featuring "jangly, rhythmic guitar" and vocals "reminiscent of The Cranberries", "Perfume" sees "the band's gothic impulses coming to the fore".

[3] Several publications – such as Atwood Magazine, NME, and Under the Radar – have further argued that the track evokes the retro-pop sound of the band's early releases.

[8][9] "Perfume" was eventually released as the lead single for Smitten, debuting on BBC Radio 1 on 12 June 2024.

[10] The decision to release "Perfume" as the album's lead single was, according to Baron-Gracie, because "it just was the star of the show from the get-go.