They are published on YouTube and produced by Brady Haran, a former BBC video journalist, mainly featuring Sir Martyn Poliakoff, Peter Licence, Stephen Liddle, Debbie Kays, Neil Barnes, Sam Tang, and other scientists at the University of Nottingham.

[5] Poliakoff is the most visible presenter on the videos; his hair, reminiscent of Albert Einstein or a mad scientist, is frequently commented upon.

[5] Although uncertain what to think about the attention given to his hair, Professor Poliakoff is excited with the success of the videos, stating "With a few hours of work, I have lectured to more students than I have reached in my entire career.

"[5] In 2019, Poliakoff was awarded the Royal Society of London Michael Faraday Prize for science communication for his work on the videos.

Lastly, the team has filmed "Roadtrips" where they travel to different places in the world that have an importance in chemistry (such as the mine outside Ytterby, Sweden, which had four elements – yttrium, terbium, erbium, and ytterbium – named after it.)