Perla Farías Lombardini (born April 23, 1962) is a Venezuelan-American television director, producer, screenwriter, and an executive at Telemundo.
Both uncomfortable with acting[3] and unhappy with the storytelling of the typical novelas, she had her character killed off and then began a new style of telenovela in the United States, promoting her network Telemundo to overtake rivals Univision.
[3] Her move to the United States to continue television production in 2005 is considered to be part of the Venezuelan diaspora.
[1] Farías' productions have become popular in the regular prime-time markets: Juana la virgen was remade into Jane the Virgin, and La Reina del Sur's premiere beat out even English-language programming and stars an unconventional female lead.
[1][5] She has described creating La Reina del Sur as "a big risk",[6] but several years later was steering Telemundo into dramas with fewer telenovela stereotypes, accounting for growing change in tastes and the Spanish-language US broadcast sector.