One of its product lines, a collaborative data management and information security solution for the workplace called TeamData, was spun off as a new company as a result of the merger.

[7][8][9][10] Called a “life management platform” by The Economist[11] and a “personal encrypted cloud service” by TIME for its user-centric approach to data,[12] the company has been associated with both the Infomediary model originated in 1999 by John Hagel III and Mark Singer, as well as the vendor relationship management (VRM) model developed by Doc Searls.

Personal raised $30m in funding to develop its platform and products from such leading investors as Steve Case's Revolution Ventures, Grotech Ventures, Allen & Company, Ted Leonsis, Neil Ashe, Jonathan Miller, Bill Miller of Legg Mason, Esther Dyson of EDventures, and Eric C.

[19] A Small Data Meetup group has also formed in New York City, bringing together technology, legal and business experts to exchange ideas about user-centric and user-driven models for internet products and services.

[27] In 2013, Personal was also included as part of NYU GovLab's Open Data 500 and was named by J. Walter Thompson as one of 100 things to watch for in 2014.

[28][29] In 2015, the National Law Journal named Company Chief Policy Officer and General Counsel, Joshua P. Galper, as one of their 50 "Cybersecurity & Privacy Trailblazers.

Fast Company called the Data Vault “a tool that will simplify our lives.”[33] Personal launched its Android app on November 30, 2011.

[38] When the Data Vault was launched in November 2011, Mashable posed the question: “Never Fill Out a Form Again?”[34] The World Economic Forum in its February 2013 report highlighted the possibility of saving 10 billion hours globally “and improv[ing] the delivery of public and private sector services” through automated form-filling tools, specifically citing Personal's Fill It app.

Articles and pieces focusing on this subject have appeared in The New York Times, AdWeek, the MIT Technology Review, and on CNN and National Public Radio.