[6] In 2015, Pestana Group partnered with Cristiano Ronaldo to open a hotel chain under the CR7 brand.

[10] It manages hotel units in three different continents: Europe, South America, and Africa.

The countries it serves on those continents are [in alphabetical order]: Argentina, Brazil, Cape Verde, Mozambique, Portugal, São Tomé and Príncipe, and South Africa.

Besides the 91 hotels,[citation needed] the Pestana Group has six timesharing properties, three golf courses, two real estate/touristic properties, a gambling concession for a Casino, a participation in a charter airline, a travel agency and three Tour Operators.

The Pestana Group owns Empresa de Cervejas da Madeira, a company in Madeira island that produces and distributes Coral, Brisa and Laranjada, some of the top-selling local alcoholic and non-alcoholic beverages.