In 1988 he joined Manchester's Piccadilly Radio and went on to be an enthusiastic champion of indie bands of the "Madchester" scene in the early nineties.
The duo rapidly established a cult following with their witty and slightly risque banter, and in 1998 won a Sony Radio Academy Award for their show.
This they did very successfully, sticking to their well-established formula of slightly risque banter about contemporary news and culture, with Mitchell tending to play the "straight man" to the more outrageous Lloyd.
Lloyd occasionally courted controversy with some of his remarks, most notoriously when he expressed willingness to eat the limbs of a dead baby to ease poverty.
Geoff Lloyd remained at Virgin Radio, hosting the Late Show, whilst Pete Mitchell left the station to pursue other projects.