[6] In the aftermath, the Pulitzer Prize Board said it was creating the new category in part because of the ambiguity about where explanatory accounts such as "Making It Fly" should be recognized.
[17] In 1995, Rinearson co-founded a nine-person digital design company, Raster Ranch, that focused on 3D modeling for television, games, and the Web.
[19] But the primary initiative of Intype was to build and market a Web-publishing platform that would enable a web site to offer a blend of professional and community created content.
Intype was an attempt to get the newspaper industry, where Rinearson had started his career, to embrace community content before Web startups gained a strong foothold.
With the sale of his company, Rinearson became a senior vice-president at the Oxygen television network, where he led software development and program management teams in New York, San Francisco, and Seattle.
His teams developed Office-based software solutions for industry partners, and incubated potential products (including the forerunner of desktop search).
[2] After Microsoft, Rinearson returned to his entrepreneurial roots, where he undertook projects that converged into Intersect.com, a service he founded that launched in December, 2010 and closed in 2013.
[21] Intersect was a social network with a strong privacy model that let photos and other stories be posted or discovered at specific times and places.
[2] Rinearson was a co-executive producer of Wakefield, a Robin Swicord movie (based on a short story by E.L. Doctorow) starring Bryan Cranston and Jennifer Garner.
[28] In 2018 and 2019, Rinearson was a member of the advisory board of Athira Pharma, a Seattle company developing a potential therapy for chronic, progressive neurodegenerative diseases such as Alzheimer's and Parkinson's.