[1] He also originated the persona of Alvin Stardust, writing, singing and producing the first single released under that name, "My Coo Ca Choo".
[2] After another singer, Shane Fenton, took over as Alvin Stardust, Shelley continued to write and produce hit songs for him, including "Jealous Mind" and "You You You".
He then joined EMI as personal assistant to their chief songwriter/record producer Norman Newell, his responsibilities covering various aspects of music co-ordination, production and administration.
At Decca, Shelley worked with Dick Rowe and Ivor Raymonde and eventually began to write and produce for the company.
Having earlier appeared as the original Alvin Stardust on the television show Lift Off with Ayshea, Shelley was surprised when the record went straight into the chart the following week.
Shelley eventually showed the character to United Media Syndicate of New York, with whom a joint contract was made to further develop Robotman both as a comic strip and music driven, licensed property.