[1] Urlich was educated at Sacred Heart College in the suburb of Glen Innes, Auckland.
After Th' Dudes split in 1980, Urlich headed off to the UK where he was fascinated by the rise of club culture.
Returning to New Zealand in 1981, he approached writer Mark Phillips and they opened their first club in a run down bar in Auckland's Albert Street.
Taking the show to clubs also proved hugely popular and for the next decade Nice'n'Urlich sold out increasingly larger venues.
In 1999 Urlich co-starred in a New Zealand reality show, Popstars (arguably the inspiration for the worldwide Idol phenomenon), which was a hunt for people to form a pop band, and to perform and produce an album (the winners formed a band named TrueBliss).
He is also the manager of the Pt Chev Pirates, a club in Auckland Rugby League's Phelan Shield.