The two albums precedent to Petula: These Are My Songs and The Other Man's Grass Is Always Greener had been primarily produced by Sonny Burke with Tony Hatch, the producer/songwriter who'd established Clark as a top recording star in 1964, contributing only one track to each album.

Of the eleven additional tracks which would comprise Petula, seven were written by Hatch and Jackie Trent.

The Hatch/Trent composition "Don't Give Up" - described by Hatch as a homage to "Can't Take My Eyes off You"[3] - was released as the album's second advance single in July 1968 and failed to sustain Clark's Top 20 comeback peaking at #37 on the Billboard Hot 100 becoming Clark's final US Top 40 hit.2 "Billboard" reported that "Don't Give Up" was one of the most requested tunes at Las Vegas' Desert Inn Sky Room as of late 1968 and early 1969.

The track "Have Another Dream On Me" was referred to as "my latest" by Clark on her April 1968 NBC TV special.

Petula rose significantly higher on the US album charts than the preceding The Other Man's Grass Is Always Greener reaching #51 as opposed to #93.