[4] The 407 was the successor to the hugely successful Peugeot 406, and was launched in The Sunday Times Motorshow Live, on May 27, 2004.

[5] The streamlined design of the car was seen as quite radical by magazines, such as Autocar, its most distinctive features being its large front grille, and the steeply raked screen pillars.

[6] Autocar also published undisguised spy photos, on three occasions throughout 2003, and commented the rear window line of the saloon had "the similar feel to the short wheelbase of the Ferrari 250.

[10] The coupé was launched in July 2005, having been presented at the Frankfurt Motor Show of September 2005, and going on sale in January 2006.

One model was available with AMVAR electronic suspension that controls each wheel's damping independently, adapting the hardness of the ride every 2.5 milliseconds, to suit the driving style.

The next advertisement featured the same scenario of life-size toy cars in Sydney, this time taking a new Peugeot 407 SW out of the city, to the beachside home.

[20] The slogan given at the end in Spanish was "Volvamos a hablar de automóviles", i.e. "Let's talk about cars again".

The "407 Macarena" is the four-door coupé convertible, produced by Heuliez, and was presented at the 2006 Geneva Motor Show.