Taft Broadcasting, interested in finding a way to promote its recently acquired Hanna-Barbera division, purchased Cincinnati's Coney Island in 1969 with the intent of expanding and moving the park.

Enchanted Voyage was located in a building shaped like a giant TV set, taking guests through several rooms featuring animatronic versions of new and old Hanna-Barbera characters.

Its theme song was composed by well-known Hanna-Barbera music producer Paul De Korte, and the lyrics were written by William Hanna and former Coney Island executive Dennis Speigel.

The rides final exit was at the "mouth" of a giant clown as each boat would travel a few feet up an inclined lift hill before splashing down the drop into the water on the other side.

Installed in its place was an Omnimover-type dark ride created by D.H. Morgan Manufacturing, similar in style to The Haunted Mansion attractions at various Disney parks around the world.

An Anaheim-based theming company, R&R Creative Amusement Designs, Inc., developed the concept of the ride including its sets, props, animatronics, and music.

[5] It was themed as a behind-the-scenes tour of an abandoned theater haunted by the ghosts of vaudevillian-era performers, staff, and theatergoers who frequented the venue long ago.

[6] In the years following Phantom Theater's removal, leftover ride components have been used as props during the park's annual Halloween Haunt event.

[citation needed] Guests walk under an archway displaying the ride's logo into a short outdoor queue area before entering what appears to be a very run-down, dilapidated old theater building.

In the lobby, two chandeliers hung from the ceiling and the walls were decorated with posters of the theater's headlining performers: Lightning flashed from behind the curtains of two windows accompanied by the sound of thunder.

On a balcony between the two windows, the theater's ghostly organist, Maestro (voiced by Richard Doyle),[7] played away on a pipe organ, sitting with his back turned to the guests.

The final dressing room in the hallway belongs to the Mighty Bosco, a strongman, whose door is stuck and he is shown (ironically) struggling to open it.

Maestro plays music on an organ in the orchestra pit, Houdelini levitates high above the stage, Hilda Bovine sings on top of a castle tower, and the Great Garbanzo launches himself out of a cannon across the room and crashes into a wall.

The cars pass by many bizarre sights such as an Egyptian sarcophagus which opens to reveal a wailing mummy inside, a giant mouse that pops up from behind a stack of crates in front of a terrified cat, and a talking Roman centurion statue with projected face.