Phi Tai Hong usually has its origin in a man or a woman who died suddenly, often without the observance of proper funerary rituals.
According to Thai oral tradition Phi Tai Hong are especially dangerous and aggressive because, due to their sudden death, they were unable to fulfill their dreams and desires while alive.
It is believed that the first seven days of a person's death is when their spirit is most actively seeking revenge and the living are advised to avoid the area where they had died.
Phi Tai Hong will often try to kill other living people in the same manner of which they had died themselves, and as a consequence they are among the most feared ghosts in Thai culture.
[13] Phi Tai Hong is also a recurring theme in Thai television soap operas (lakhon) such as The Sixth Sense (สื่อรักสัมผัสหัวใจ),[14] the highly successful Raeng Ngao (แรงเงา), and in Fai Huan (ไฟหวน),[15] as well as in the more recent Nang Chada (นางชฎา) with Davika Hoorne as the vengeful ghost[16] and Waen Sawat (แหวนสวาท) starring 'Pancake' Khemanit Jamikorn in a dual role.