After college, Goldman went to work for Apple Computer, where he and Erich Ringewald wrote Multifinder (originally called Twitcher) for the Macintosh operating system.
In 1995, the three founded Artemis Research, which became WebTV Networks, Inc., offering a dialup thin client sold to consumers on the basis of ease-of-use and modest cost.
WebTV was literally a Silicon Valley garage startup, having been founded in half of a storage building for the Museum of American Heritage on Alma Street in Palo Alto.
WebTV leveraged their limited startup funds, provided in part by Microsoft co-founder Paul Allen, by licensing a reference design for the appliance to Sony and Philips.
[7] In contrast, his long hours lifting weights at the gym and fastidious diet earned him the nickname "Fat-Free Phil."
Named "Bowser", it moved to WebTV Networks when Goldman did, roaming the halls, offices and conference rooms, sometimes chewing on cables.