Morrison started drifting the early 2000s, funding his interest in the sport by working for five years in a sixth form college as a technician.

[2] In 2008, Morrison debuted a new car, a front mid-engined Nissan Silvia S15 powered by a 2JZ-GTE engine from a Toyota Supra in the European Drift Championship.

[5] The S15 was sold at the end of the 2012 BDC season,[6] to be replaced by a world first LSx powered Toyota AE86, built with the remnants of an ASCAR race car.

The business was established out of a spare room in Morrison's home, originally to source quality parts from Japan for their drift cars, and has now grown into one of the largest suppliers of aftermarket car parts in the UK, offering worldwide service, based out of a 12,000 sq ft facility in Tyseley, Birmingham.

[8] Alongside his main business, Morrison also runs the Driftworks YouTube channel, where he documents the work undertaken on his own cars, such as resolving issues, performance upgrades and bodywork changes.