In 1926 it was ranked alongside Chanel, Madeleine Vionnet and Jeanne Lanvin as a notable French fashion house.
[2] By 1931, it was well known enough to rate a mention in Bruno Jasieński's 1931 play The Ball of the Mannequins.
[4] That year, the French textile baron, entrepreneur, and one of France's richest men, Marcel Boussac invited Christian Dior to become head designer for Philippe et Gaston and rejuvenate the brand.
[1] Dior declined, as he wanted to launch his own label under his own terms, rather than resurrect an "old-fashioned and rundown house.
[1][4] Two 1920s garments by the House, an evening gown and a fur-trimmed coat, are in the Costume Institute at the Metropolitan Museum of Art.