Philippine Rabbit was once known for their red, rivet-studded buses powered by Isuzu, with the illuminated sign at the front, which once became a staple of roads in Northern Luzon.

In 1952, they acquired front-engined International Harvester buses which operated from Manila to Moncada, Camiling, Victoria, La Paz, Concepcion and Tarlac City.

It has acquired interest in distributing the Mitsubishi Fuso brand of motor vehicle engines and spare parts in the country.

On March 25, 1963, the PRBL incorporators organized the Bupar Motors Corporation as the exclusive distributor of Mitsubishi Fuso engines and spare parts in the country.

The corporation also included a bus body building plant (which built their famous red, rivet-studded buses) and a tire recapping facility.

In 1977 PRBL opened its Rabbitours Division in its Caloocan Terminal on 2nd Avenue to handle chartered trips for domestic tours.

With the tax incentives the government gives to Tourism oriented companies, PRBL started acquiring air-conditioned buses.

[4] On April 5, 2004, the company's employees went on strike and demanded for the prompt payment of salaries and benefits, their 13th Month Pay, Retirement benefits, and service incentive pays, including the immediate updating of employees' SSS premium contributions and collected SSS Salary loan deductions.

In order to regain losses after the strike, the company had to sell many of its assets, including bus units, franchises, and real properties.

The company faced another challenge when the Land Transportation Franchising and Regulatory Board in 2014, mandated that all PUBs that are 15 years of age shall be phased out imposing heavy penalties for violations.

On May 24, 2017, Philippine Rabbit resumed full operations from Manila to Baguio using its latest fleet of buses (1100 series) composed of Santarosa BV115 and Higer V91 bus units.

After a few days, additional five (5) BV115 were again delivered (1175-1183) Sometime in April 2018 construction works began in the company's Pulung Bulu motorpool which serves as garage and maintenance facility for units in Angeles route.

On July 20, 2023, a significant milestone marked Philippine Rabbit's latest addition to its fleet, the Yutong ZK6117H C11 (7501-7509), which arrived at Manila South Harbor Port.

Furthermore, they feature air suspension for a comfortable ride and charging ports conveniently located beneath the tables behind the seats, providing modern amenities for passengers.