Avent was the first baby feeding company to produce teats from odourless and tasteless silicone as well as other patented innovations such as a steam and microwave steriliser and piston-free breast pump.

In 1982, Edward Atkin, a young British man, at the birth of his first child, wanted to improve the traditional baby bottles which had several defects when used: the teats were hard and narrow and the container unstable and difficult to fill.

It creates a wide neck for easy filling and cleaning and adds a soft, flared silicone teat that is tasteless and odorless.

This pacifier, presented as equipped with an advanced anti-colic system, marks the beginning of the Avent brand in breastfeeding and bottle feeding.

[2] From 1990 to 2000, the brand diversified by offering sterilisers, bottle warmers, breastfeeding accessories, pacifiers, cutlery sets and cups, toiletries and a line of baby luggage.