[2] Throughout the years, PSV established itself as a stepping stone for future world class players like Ruud Gullit, Ronald Koeman, Romário, Ronaldo, Phillip Cocu, Boudewijn Zenden, Jaap Stam, Ruud van Nistelrooy, Arjen Robben, Mark van Bommel, Park Ji-sung, Georginio Wijnaldum, Memphis Depay and Cody Gakpo.
Financial turmoil and worker strikes led to a quick demise of the team and in 1913, its successor emerged, Philips Sport Vereniging, founded on 31 August.
Representative for this policy were defender Roel Wiersma, who arrived in 1954 and captained the team for a decade, and Piet van der Kuil, who came from Ajax for the equivalent of €59,000 (PSV's then-highest transfer fee).
[16][19] The following year, PSV ended second in the league but more significantly, reached the Europa Cup I quarter-finals for the first time, where it was eliminated by FC Zürich.
Van der Kuijlen had trouble fulfilling his promise after an encouraging career start in the 1960s, however, partly because of a lack of chemistry between him and Linder's harsh coaching style.
The early 1970s in football were dominated by Ajax and Feyenoord and it was not until the appointment of Kees Rijvers as coach in 1972 that would mark the start of increasing success for PSV.
Van der Kuijlen, a technical player, formed a successful striker partnership with Edström, who was famed for his heading ability.
[22] Van Beveren, unhappy with the declining success and Rijvers' departure, left for the United States after 291 league games and years of captaincy.
[20][23] In 1985, chairman Jacques Ruts and Ploegsma decided on a change of direction: Hans Kraay became the new director of football (supervising Reker in 1985–86, and taking over altogether in 1986–87) and PSV started to sign players with flair, like Ruud Gullit, Søren Lerby, Gerald Vanenburg and Eric Gerets.
Gullit, who quickly was appointed as captain, contributed to the team that headed the league table for the majority of the 1985–86 Eredivisie and claimed the title after an 8–2 win against Go Ahead Eagles.
A vicious foul by Hans Gillhaus on Jean Tigana was praised by Koeman, which prompted UEFA to suspend him for the semi-final return leg against Real Madrid.
[29] The 1988–89 season again resulted in the double: Hiddink's squad won the title (albeit with less dominance than the year before) and PSV beat Groningen in the cup final.
After a first season with 19 league goals, his hat-trick in the November 1989 match against Steaua București (5–1) – including a memorable solo effort – was his big breakthrough.
[39] In the 1996–97 season, when Harry van Raaij became chairman, Advocaat had created a team with players like Phillip Cocu, Jaap Stam, Boudewijn Zenden and Wim Jonk.
[41][42] In the 1999–2000 season, Van Nistelrooy had scored 29 goals after just 23 matches, but after two serious injuries, an imminent transfer to Manchester United was forced to be postponed for a year.
FC Kaiserslautern at home; fans threatening to storm the field during the match prompted Gerets and some players to personally intervene.
[45] Gerets was released and Guus Hiddink returned to the club as coach and director of football, with Arjen Robben, Park Ji-sung, Lee Young-pyo joining PSV.
[49] Even though Kežman and Robben left in 2004, Hiddink had gradually built a powerful squad, with Heurelho Gomes, Alex, Park, Lee, Mark van Bommel and the returning Phillip Cocu.
In the 2007–08 season, after Cocu and Alex left, the team was disqualified from the KNVB Cup after fielding a suspended Manuel da Costa.
[58] Key players Ibrahim Afellay and Balázs Dzsudzsák were sold and as a consequence, director of football Marcel Brands spent €25 million to improve the squad.
[67] PSV defended their league title in 2016 owing to a 1–1 draw between Ajax (who led the table prior to this day on goal difference) and 17th-placed De Graafschap in the last game of the season.
The third design of the crest proved to be a durable one; its oval shape, red-and-white horizontal lines and a flag with the PSV letters incorporated remains used until today.
The venue was built in the Strijp borough, and more specifically in the Philipsdorp area – a neighborhood set up in 1910 by Anton Philips in order to provide accommodation to employees.
A football field was simultaneously laid out where PSV's predecessor, the Philips Elftal, played its first match on 15 January 1911 against Hollandia from Woensel.
Chairman Jacques Ruts, who was previously introduced to the skybox in the United States, considered a new stand to be an opportunity to attract more sponsors.
[88][89] During pre-season, PSV also holds an Open Day for people of all ages; the event gives the opportunity for sponsors and new player signings to be presented.
The Brabantian identity also plays a fundamental role in the club's culture with the Flag of North Brabant being incorporated in shirt design and being displayed in and around the stadium.
PSV also appoints a director of football, who manages football-related processes such as transfers (in conjunction with the technical staff), in order to control the long-term planning.
[107] In recent decades, the team has been consistently competing for the top spots in the league: in the Eredivisie all-time standings (since 1956), PSV are second behind Ajax.
[113] Willy van de Kerkhof played the second-highest amount of league matches for PSV; he appeared in 418 Eredivisie fixtures.