As co-founder and head of public relations company Savage & Best,[1][2]: 92  Savidge is widely credited as being one of the main instigators of the Britpop musical movement that swept the UK in the mid 1990s.

[3][4][5] During this time Savage and Best represented many of the artists associated with the scene including Suede, Pulp, The Verve, Elastica, Longpigs, Menswear, Marion, Ultrasound, Echobelly, The Auteurs, Black Box Recorder, 60 Ft.

In 1987 after leaving university, Savidge began a PR career working at Mel Bell Publicity representing Danielle Dax, The Wonder Stuff, Gaye Bykers on Acid, Green on Red, The Rhythm Sisters, Daniel Johnston, Soul Asylum, Thin White Rope and US record label Homestead Records.

In June 1988 Savidge started work as a press officer at Virgin Records and represented Roy Orbison, Youssou N'Dour, Gary Moore, Jim Steinman, Suicidal Tendencies, Mary Margaret O'Hara and Peter Gabriel's Real World label amongst others.

In 1990 Savidge left Virgin Records to join John Best at Best in Press[2]: 73  and the company began managing publicity for bands such as Cocteau Twins, Pixies, Pale Saints, Dead Can Dance, The Farm, Moose, Lush, Curve, Suede and The Verve.

[2]: 72  Savage & Best are often acknowledged as launching Britpop[5] since the company represented many of the movement's protagonists at the time including Suede, Pulp, The Auteurs, Black Box Recorder, Echobelly, Menswear, Elastica, Dubstar, Space, Kula Shaker, 60 Ft.

Savage & Best represented many other artists and projects during the 1990s including Tank Girl, The Jesus and Mary Chain, Spiritualized, Texas, The Fall, Nine Inch Nails, Erasure, The Charlatans, The Cranberries, Faithless, Fluke, and Fat Les.

[17] Q magazine also praised the book as "an eye-opening, read in one sitting autobiography",[18] whilst Classic Pop magazine awarded it five stars and heralded it is "an exhilarating and hilarious expose of the scene, recounted in a gloriously gossipy style with a vibrancy that sees it begging to be adapted for the screen, an addictive read which lifts the lid on the stories that hit the headlines as well as a fair few that were deliberately concealed.