[2] The Phoenix Pharmahandel Aktiengesellschaft & Co was founded from the German regional wholesalers F. Reichelt AG (Hamburg), Otto Stumpf GmbH (Berlin), Ferd.

Only one year later in 1995, the company brand Phoenix was established and a major strategy roll-out throughout Germany, Hungary, Italy and the Netherlands was initiated: During this process Phoenix acquired majority shareholdings in the Hungarian pharma wholesaling company Parma Rt., the Northern Italian pharmaceutical wholesaler Comifar S.p.A., 60-per cent shareholding in the second-largest Dutch pharmaceutical wholesaler ACF Holding NV, based in Maarssen near Utrecht.

The entry into the United Kingdom market occurred in 1998 with the establishment of 11 distribution centres, a wholesale network with almost nationwide coverage.

In 2016, the Dutch Brocacef Groep, a joint venture between Phoenix and Celesio (McKesson Europe), takes over around 500 Mediq pharmacies and thus occupies a leading market position in the Netherlands.

[8] Today Phoenix Group has 161 distribution centers in 27 European countries from which it supplies drugs and other health products to pharmacies and medical institutions.

In addition to Norway, the United Kingdom, the Netherlands, and Switzerland, the company is also heavily represented in Hungary, the Czech Republic, Slovakia, Serbia, Montenegro, Romania, and the Baltic markets.