Phone Swap is a 2012 Nigerian romance comedy-drama film written by Kemi Adesoye, directed and produced by Kunle Afolayan.
It stars Nse Ikpe Etim, Wale Ojo, Joke Silva, Chika Okpala, Lydia Forson and Afeez Oyetoro, and focuses on a series of events unfolding when two polar opposites accidentally exchange phones.
[3] Struggling fashion designer Mary Oyenokwe and arrogant businessman Akin Cole are handed the wrong phones after they collide and drop their belongings at the airport.
Akin struggles to adapt to their simple lifestyle, much to the family's amusement, but after Mary asks him to speak to her sister on her behalf, Cynthia agrees to turn a new leaf and control her temper for her children's sake.
At the meeting Mary was supposed to mediate, Cynthia asks her in-laws for forgiveness (She had inflicted a penile injury on her husband during an argument), and they accept her apology.
Realising she has no suitable attire for a social occasion, Mary borrows the skirt she is still sewing, but notices the rightful owner - Alexis' customer - at Kike's party.
Cynthia recognises Tony as the man who concealed his true marital status from her sister, and their twin brothers - Alpha and Omega - throw him out, warning him never to return.
A dishevelled Mary goes in search of Akin's new chairman who is revealed to be Kike; she had acquired the company shares to gain her son's attention after her alcoholism ruined their relationship.
Phone Swap was conceived after a brief from an advertising agency, who were taking proposals on behalf of Samsung to create a movie that would cut across ages 15 to 45, and was shot in Lagos and made in partnership with Globacom and BlackBerry.
It also got financial support from Meelk Properties, IRS Airlines, Seven-up Bottling Company, Honeywell Flour Mill and several others.
[8] Kemi Adesoye and Afolayan came up with the story idea for the film; with the scripting stage taking a total period of two years.
Jim Iyke was then called to play the role but he was unavailable at the time - shooting Last Flight to Abuja, so Wale Ojo eventually became the new lead actor.
[6][8][11] The character of Mary's father was slated for Sam Loco, who died on 7 August 2011 from an asthma attack[12] before filming began.
After seeing the first edit of the film, Mike Adenuga requested for Oyetoro to be dropped from the cast line up, and his scenes reshot with another actor.
This was due to the fact that Oyetoro was at the time a brand ambassador for Etisalat Nigeria, a major competitor in the Nigerian telecommunication market.
"[36] Augusta Okon of 9aija books and movies also praised the cinematography, use of language, production design, editing and soundtrack but talked down on the obvious commercials exhibited in the film.
[11] Kemi Filani praised the cinematography, editing, character development, scripting and props of the film; she concluded: "Phone Swap is full of laugh out loud moments and shows how the most unlikely people can adapt to unexpected situations and circumstances.
"[38] Dami Elebe of Connect Nigeria commended the directing and scripting of the film and stated "Without a doubt, this is the movie you are proud to show off.
[39] Andrew Rice of The New York Times commented: "Kunle Afolayan wants to scare you, he wants to thrill you, he wants to make you laugh, but most of all, he would like you to suspend your disbelief — in his plots, yes, which tend to be over the top, but also about what is possible in Africa.
"[41] Caitlin Pearson of The Africa Channel stated: "What makes the plot of Phone Swap engaging are the performances from its all-star cast, and a visual range in its cinematography that allows us to see more of Nigeria than any claustrophobic Nollywood film could ever hope to do.
[42] Francis McKay of Flick Hunter gave a 3 out of 4 stars and concluded: "Kunle Afolayan crafted a highly watchable film with a good story and a cast led by two talented actors.
"[37] Dami Elebe commended the acting skills of the two lead actors in the film: "Nse Ikpe-Etim executed her role in this movie with precision, perfect pronunciation and class.
[44] It topped the charts in its first week of release in Nigeria by grossing ₦20,713,503,[45][46] beating films like Wrath of the Titans and John carter.