The Mag, known as Phonotonal since 2019, is an independent and alternative music magazine in the United Kingdom which has been published online since 2003.
The Mag gained exposure in 2006 when the magazine's website became the largest of its kind (source Alexa Internet - Independent and Alternative Music) and it reached its peak in 2007, hosting an awards show that gained recognition from the BBC,[1] as well as radio stations Original 106 (Solent) and Southern Counties Radio.
The magazine's first edition was published as an 8-page local music guide in Salisbury, Wiltshire.
However, due to distribution issues, the physical edition was replaced with a website on 9 July 2003.
The Mag Awards 2008 winners were announced on Saturday 19 July at a live show in Southampton, presented by radio station, Original 106 (Solent).