Initially hailed as "the New Wilshire...[and] a delightful place for a home," what is now Picfair Village was part of the Santa Monica Land and Water Co.'s 1922 development called Pico Boulevard Heights.

On Pico, a few blocks east of Fairfax, a street mural by Los Angeles artist Retna can be seen.

In January 2007, the Los Angeles Times said Picfair Village is "on its way to becoming L.A.'s next trendy place to live and play.

The housing stock is predominantly Spanish Colonial and Art Deco one- and two-family homes (the neighborhood is zoned R-1 and R-2), with some multi-unit dwellings (mostly north of Saturn Street).

The main street of the "Village" is Pico Boulevard between Fairfax and Hauser, and is dotted to with cafes, restaurants and boutiques.