From its launch on until 24 June 2010, the channel carried Sky Travel's commercial presentations selling holiday deals for a number of providers.

[citation needed] Early highlights from the channel's schedule included Futurama, Cold Case, Tru Calling, Relic Hunter, Road Wars, the Inside strand of documentaries, Brainiac: Science Abuse, Airline, and 35mm from Sky Movies (which looks at upcoming films in the cinema and on Sky's premium movies service Sky Movies) and Dream Team.

[citation needed] The channel has also shown the free-to-air premieres of some of Sky One's more prestigious shows; such as series 3 and 4 of 24, Rescue Me, The 10th Kingdom, Hex and the latest remake of Battlestar Galactica.

[citation needed] Since its rebrand, recent Sky One shows (such as UK Border Force, Pineapple Dance Studios) and documentary series hosted by Ross Kemp (such as On Gangs and In Search of Pirates) were shown.

[citation needed] Nonetheless, it became fairly common for Pick and Challenge to cross-promote its programmes to viewers.

[6] This was so that all of the channels owned by BSkyB could be on multiplex C and Challenge could broadcast for 24 hours a day in Wales on the platform, in-line with the rest of the UK.

[citation needed] On Monday 7 October 2013, "TV" was dropped from the channel's name; becoming known as simply Pick.

[7] Between June and July 2020, when the Premier League resumed after lockdown, all of the remaining matches were televised due to fans not being allowed in the stadiums.