The channel launched as Belgacom 11 in 2005 to coincide with its surprise acquisition of the broadcast rights of the Belgian football league and has since grown its scope to include other sports.
The channels are available in Belgium on the Proximus Pickx platform and in Luxembourg on the Proximus-owned Tango.
In May 2005, Belgacom bought the exclusivity rights to air the Jupiler Pro League.
The telecommunications company paid €36 million per season, while sublicensing the rights to the highlights to VRT, as well as a match on Canvas for free.
[1] To this end Belgacom entrusted Flemish producer Woestijnvis to make the television production of the matches, employing teams in both Dutch and French languages.