The platform allows users to take and edit pictures and videos, draw with layers, and share the images on Picsart and other social networks.

[3] Its founders developed the first Picsart application as a stand-alone tool to help people alter a photo image on their phone, and additional capabilities were added over time.

[10] In 2017, Picsart launched Remix Chat, a messaging system where users can share images directly or in groups and edit them collectively with friends.

[13] In October, the company reached 100 million monthly active users and began announcing partnerships with major consumer brands and celebrities.

[16] In January 2020, the company launched an artificial intelligence lab in conjunction with the American University of Armenia.

[27][28] In January 2023, Picsart launched a new standalone app called SketchAI, which uses generative AI to turn sketches into digital art.

[38] The company has additional offices in Beijing; Moscow; Tokyo; Paris; London; Berlin; Los Angeles; Atlanta; Glasgow, Scotland; and Bangalore, India.

[14] As of August 2021, the company had received $195 million in cumulative venture funding from Sequoia Capital, Insight Partners, and others, giving it a reported post-money valuation of roughly $1.5 billion.