Pigeon Corporation, established in 1978, is a manufacturer of household products.

In August 1978, the company created of "Pigeon", the first fabric softener made in Korea.From 1978 to 2009, the company held a dominant market share, exceeding 50%, of the fabric softener market in South Korea.

However, starting in 2011, its market share began to decline, and by 2022, it had reduced to approximately 20%.

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