They first gained success when Telfer personally sold the toys close to the Christmas season of that year.

[3] In the Christmas season, Jennifer Telfer first sold Pillow Pets at mall kiosks, but failed to sell them all: "Every single parent would walk up, and their kids would love them.

"[2] A few weeks later, Telfer discovered that the Pillow Pets were most profitable during the period after Christmas when they were almost sold out at home shows.

Given that it starts in pillow position, its strap fastens to the other side in order to transform it into a stuffed toy.

[7] Available as one of the licensed Pillow Pets that exist for MLB, NFL, NHL and NCAA sports teams.

[9] Stuffed toys based on Thomas the Tank Engine, Scooby-Doo, Dora the Explorer, and SpongeBob SquarePants were produced as well.

[12] Besides stuffed animals, other products bear the Pillow Pets name, such as blankets, slippers, hats, and print pajamas.

In December 2010, Michele McFarland, a human resources worker for the Baltimore County Department of Social Services, and her family, all from Catonsville, Maryland, started a Pillow Pet drive to help children at the Johns Hopkins Hospital.

[15] A year later, it was announced that McFarland aimed to donate even more Pillow Pets to five hospitals, including Johns Hopkins, by Christmas.

[17] CJ Products had heard about Jacob's goal, and they committed to matching the number of Pillow Pets that he collected.

[20] Following the 2011 Tōhoku earthquake and tsunami in Japan, CJ Products, The Today Show, and the American Red Cross, collaborated to support relief efforts.

In September 2011, the foundation received a donation of 6,200 Pillow Pets and was able to generate thousands of dollars in funds.

[23] Telfer said: "It is priority one for us to protect our brand and deliver the high quality people have come to expect when they see the My Pillow Pets plush folding stuffed animals authentic tag.

Private detectives hired by CJ Products tracked the toys to the warehouse, where U.S. marshals seized 17,000 counterfeits.

An injunction was signed preventing Concord from manufacturing any forgeries, and CJ Products are seeking punitive damages against the company.