Pimelea ferruginea, commonly known as pink rice flower[2] or coastal banjine,[3] is a species of flowering plant in the family Thymelaeaceae and is endemic to near-coastal areas of south-western Western Australia.

The flowers are pale to deep pink and borne in erect, head-like clusters on a hairy peduncle 0.5–1.2 mm (0.020–0.047 in) long, surrounded by 4 broadly egg-shaped bracts 5–14 mm (0.20–0.55 in) long, each flower on a hairy pedicel 0.5–1.2 mm (0.020–0.047 in) long.

[3][4][5] Pimelea ferruginea was first formally described in 1805 by Jacques Labillardière in his Novae Hollandiae Plantarum Specimen.

[8] Pink rice flower grows on coastal sand dunes and rocky headlands in near-coastal areas between Cliff Head near Arrowsmith, and Point Culver, in the Esperance Plains, Geraldton Sandplains, Jarrah Forest, Mallee, Swan Coastal Plain and Warren bioregions of south-western Western Australia.

[9] Pimelea ferruginea is listed as "not threatened" by the Government of Western Australia Department of Biodiversity, Conservation and Attractions.