Chris Redd serves as host, with a team of mechanics and customizers from several different California-area auto shops working on the cars.

After this segment, the host, Xzibit (Chamillionaire in one episode), takes a look at the participant's car himself and makes wisecracks about the particular things that are wrong with it.

For example, a Need for Speed: Underground fan had his car painted to look like one specially customized in the Need for Speed video game series, while a bowler had a ball spinner installed in his trunk, a badminton player had a badminton net installed in the back of his Dodge Caravan, and a surfer got a clothes dryer in the back of his Volkswagen Type 2.

The West Coast Customs employees shown on the series included: After the third season, WCC manager "Q" announced that he would not be willing to take a role in the show anymore.

However, the show retained Mad Mike (who quit at WCC and signed at GAS), now dubbed a "car customization specialist".

In 2012, MTV Southeast Asia aired the first episode of Pimp My Ride Malaysia, which is sponsored by Celcom Axiata under its Xpax’s Whatchuwant?

The initial poor condition of some of the vehicles was staged to look worse, including the removal of paint, trash in the interior, and bumpers loosened to the point of falling off.

[3] In an interview with HipHopDX, Xzibit explains about how he was the target of backlash on social media over his involvement in the show, even though he was merely the host and had no input in the actual vehicle modification.

A British lawyer specializing in copyright concerns criticized the move, stating that trademark infringement cannot apply to companies that are providing different goods and services.