Pink money

[3] Indeed, upwards of 90% of gay people support businesses which target pink money, while actively boycotting anti-gay companies.

[1] In recent years, the pursuit of pink money has come under scrutiny in some circles, questioning the sincerity of their support for LGBT causes.

Known as the pink pound in the United Kingdom, the British gay market is estimated to be worth up to £6 billion a year.

The Pink Pound is often considered to be responsible for the high sales of specific products seen to be favored by a large number of gay people, most noticeably music sales of records by gay icons such as Madonna, Lady Gaga, Kylie Minogue and Cher.

[9] In 2016, Witeck's analysis determined that the combined buying power of American LGBT adults was $917 billion in 2015, a 3.7% increase from the previous year.