The album tells the story of a dystopian society sheltered from nuclear annihilation by the Zone, a protected area created through the psychic powers of a seven-year-old boy named Artemus.

The boy is manipulated by government officials into acting as a figurehead to gain public support for their rule, though Artemus himself has nearly absolute power over everybody in the Zone.

A single promotional music video combining the two Pink World songs "What I See" and "Behind the Barrier" was produced by MGMM Productions.

[7] The video, simply titled Pink World, was directed by Roger Lyons, who had previously directed six other music videos, including "Every Man Has a Woman Who Loves Him" by Yoko Ono and John Lennon, and worked with Ridley Scott as assistant director in Apple Computer's famous 1984 television advertisement.

Along with art director Steve Addison, Lyons created a video that Frank Lovece from Faces described as looking "far less like rock clips[note 2] and more like surrealist paintings come to life," and they did so on a budget of under £40,000 UK (1984, not corrected for inflation).

These supernatural powers came to the boy following exposure to polluted water in a lifeless river, which flows past a factory that makes household goods.

In addition to gaining numerous psychic powers, including psychokinesis and clairvoyance, the boy is condemned to live forever, and he prevents any of the inhabitants of the Zone from aging physically.

Artemus is held by officials of an unnamed government (Implied to be the United States from the description of the "White House lawn" in "A letter from the Shelter") who fear his powers yet want to use them militarily.

Once the Zone is completed, the government launches a first strike nuclear attack against an unnamed foe, possibly the Soviet Union.

From that point on, life for the survivors in the Zone becomes distinctly Orwellian, revolving around the will of the omnipresent Artemus, who is accepted by the people as a benevolent messianic figure.

Tony Carey has declined to offer specifics: The Pink World music video does not adhere strictly to the plot of the album.

The first part of the video ends as we see Artemus again looking out of his bedroom window, the institution and the crowds in the Barrier apparently a vision.

As the music transitions from "What I see" to "Behind the Barrier", Artemus is shown emerging from the cage section of "The Healer" ("Le Thérapeute", a figure appearing in many works by Belgian surrealist artist René Magritte, e.g., ref[9]) He then finds himself in a surreal scene populated with what Lovece describes as "ragged waifs" crowded into the tall Barrier that encloses the Zone, with skeleton soldiers patrolling the ground.

[16] Although sales of the album were modest when it was released, Pink World continues to enjoy popularity with fans of the progressive rock genre.

Summarizing opinions found around the Internet, Fiorani says "'It would make a good SciFi movie' and 'make no mistake, Pink World is a phenomenal album' are types of comments on the ‘Net by fans of this set."

He concludes his review with the recommendation, "Give yourself a treat and find your own copies of Planet P and Pink World for a glimpse of a time long gone by and great music that may never return."

He was also credited as the producer in the MCA editions of Pink World, as well as Carey's first three studio albums and the previous Planet P Project.

However, in the liner notes for the 2008 remastered edition CD, Carey does not name Hauke, but harshly criticizes him as someone who made no artistic contribution to the recording (confirmed by technicians working on this project).