[4] The website focuses on celebrity gossip (often assigning his own monikers), including Britney Spears, Kevin Federline, Lindsay Lohan, Hilary Duff, Paris Hilton, Nicole Richie, and Jake Gyllenhaal, as well as Vanegas' own daily adventures and exploits.
The website's signature is in the large block pink letters that are used to add comments to paparazzi photos.
Some celebrities like John Mayer have copied the idea to give props to Vanegas and his site by using the large pink blocks in the pictures they take themselves.
In 2005, PITNB had less than 200 hits per day according to a February 2006 New York Magazine article.
[5] However, a November 2005 New York Times article said the blog was receiving 70,000 visitors per day.