Pinkwashing (LGBTQ)

[3] In April 2010, Queers Undermining Israeli Terrorism (QUIT) in the Bay Area, used the phrase pinkwashing as a twist on greenwashing, a practice where companies claim to be eco-friendly in order to make profit.

Dunya Alwan was at a talk with Ali Abunimah, editor of Electronic Intifada in 2010, when he said "We won't put up with Israel whitewashing or greenwashing" and she thought "or pinkwashing!

That same year, Al-Qaws published "Beyond Propaganda: Pinkwashing as Colonial Violence," a paper detailing how the Israeli state and its supporters use the language of gay and trans rights to divert international attention away from the oppression of Palestinians.

The message contained additional recent comments by John Baird, Minister of Foreign Affairs, about Canada's stand against the persecution and marginalization of gays and lesbian women around the world.

[13] A coalition organized by several popular grassroots movements in Europe, including the English Defence League (EDL), mounted counter-jihad demonstrations in conjunction with LGBT Pride Week celebrations in Helsinki and Stockholm in July and August 2012.

[15] In an interview for Radio Sweden, Lisa Bjurwald, a Swedish journalist and expert on European right-wing ideology, criticized the EDL for allying with the wrong people, as "Queers against Pinkwashing" are in fact against singling out Islam as if it were the source of all the relevant problems because such attempts do not benefit the LGBTQ community.

[15] The Flemish nationalist party Vlaams Belang and Filip Dewinter shifted their stance on gay issues in the 2010s and began using pro-gay rhetoric to criticize Muslims and immigrants.

[17] Facing these threats and receiving "sympathy" from Le Pen, some LGBTQ voters started to advocate for the far-right party, with one supporter stating that "they'll be the first victims of these barbarians, and only Marine is proposing radical solutions".

[26] Culture studies academic Nada Elia calls pinkwashing "the twenty-first century manifestation of the Zionist colonialist narrative of bringing civilisation to an otherwise backwards land".

[34][35][36][37][38][39][40][41] Pinkwashing in the United States, according to author Stephan Dahl from the University of Hull, is centered around pride merchandise created and sold by companies that do nothing for queer people.

[47] The organization has previously highlighted evasive government statements to UN Treaty Bodies that conflate intersex, transgender and LGBTQ issues, instead of addressing harmful practices on infants.

Anarcho-queer collective Mashpritzot hold a die-in protest against Israeli pinkwashing and the perceived homo-normative priorities of the LGBTQ support centre in Tel Aviv
A participant in the 2024 EuroPride in Thessaloniki holding a picket that reads "NO PRIDE IN GENOCIDE".