The series chronicles the adventures of Pinky Malinky (voiced by Lucas Grabeel), a 12-year-old middle school student who also happens to be an anthropomorphic hot dog and his efforts to climb up the social ladder with his two human friends Babs Byuteman (Diamond White) and JJ Jameson (Nathan Kress).

[4] In 2023, Grabeel reprised his role as Pinky in the Netflix interactive special We Lost Our Human which is also by Garbutt and Asbjoern.

On June 21, 2018, it was announced that Pinky Malinky would be released exclusively on Netflix, and that the show was renewed for a second season.

[9][8] Wanting to inspire his town to dream big again, Pinky promises to make it snow in order to become the school mascot.

Pinky tries to repress his wienerness when he's told that only human boys and girls can compete in the Ultimate Mascot Championship.