The UEFA European Football Championship for men has featured mascots since 1980.
The mascots are mostly targeted at children, with cartoon shows and other merchandise released to coincide with the competition.
In 2017, UEFA Women's Championship launched its first-ever mascot, Kicky for the UEFA Women's Euro 2017 which was held in the Netherlands.
For the men's tournament, there have been a total of 12 mascots (a duo was featured in both 2008 and 2012) in the nine tournaments since 1980: It wore football boots and held a football under its left arm.
One of the most striking characteristics of Benelucky was its multicoloured mane which incorporated the colours of both the Belgian and the Dutch national flags.