[2] A pitch is used throughout different stages of production, such as casting and distribution, as well as to urge film producers to further fund a project.
Co-founders of the project, Dan Povenmire and Jeff "Swampy" Marsh, needed to convince overseas executives for The Walt Disney Company to greenlight the series, so they drew a storyboard and recorded it as a reel.
They then mixed it and dubbed it over with sound effects, voices, and narrative, then sent the recording to the executives, who accepted it.
[5] Certain networks are pitched the idea of including a character in a series in order to boost ratings.
Paul Germain, co-creator of the series, responded by suggesting a passover special, which he dubbed a "funny idea.