Pixie Hollow was a massively multiplayer online role-playing game (MMORPG) addition to the Disney Fairies franchise that ran from 2008 to 2013.

The first steps of the game was creating an avatar using various combinations of physical features and deciding the type of fairy the player would want to play as.

[5] Overall, this game provided children and fans of the Disney Fairies franchise a chance to escape into the world of Pixie Hollow.

[8] A 2008 article from the magazine Variety about the site voiced concerns from parents that introducing children to online games at a young age could "one day make them a World of Warcraft addict".

When avatars move across the screen, they leave a sparkling trail of pixie dust, a carefully designed part of the experience.