[1] Plan B was started after the demise of the magazine Careless Talk Costs Lives, which shared a similar ethos and many of the same contributors.
Although Thackray used to work in the mainstream media throughout the nineties under the pseudonym Everett True along with his CTCL compatriot Steve Gullick, he became disheartened by the lack of individuality and increased focus on commercialism.
Thus, Plan B (along with Gullick's Loose Lips Sink Ships) was created to champion causes apparently forgotten in the mainstream press.
Week Archived 2009-07-17 at the Wayback Machine, former staff writer kicking_k said of Plan B's demise: "Had we been selling more issues, there would have been a buffer, we may have been able to ride out the drought.
"[3] Plan B was divided into the following sections - The following bands have been on the cover of Plan B magazine: Chicks On Speed, Joanna Newsom, Magnetic Fields, Smoosh, Afrirampo, Arcade Fire, Black Dice, Sonic Youth, The Research, Cat Power, Yeah Yeah Yeahs, The Long Blondes, Silver Jews, The Gossip, CSS, Boris, Sunn O))), Deerhoof, Herman Dune, Electrelane, Grinderman, Battles, Wiley, Björk, M.I.A., Animal Collective, Scout Niblett, Prinzhorn Dance School, Billy Childish, Dirty Projectors, Earth, The Breeders, Glass Candy, Chromatics, No Age, Sparks, Los Campesinos!, Roots Manuva, Rolo Tomassi, Gang Gang Dance, Grace Jones, Micachu, Bat For Lashes, Dan Deacon, PJ Harvey & John Parish, Grizzly Bear and Speech Debelle Plan B was credited to the following people - Plan B Magazine was published by Plan B Publishing Limited.