To demonstrate that cleaning products could be as effective without a heavy chemical composition, Planet Ark released the Aware Laundry Powder range in 1994.

Planet Ark's main objectives are to promote sustainable resource use, encourage low carbon lifestyles, and connect people with nature.

[2][4] Planet Ark's campaigns include:[5] Celebrities who have fronted Planet Ark campaigns include Pierce Brosnan, Kamahl, Olivia Newton-John, Jamie Durie, Steve Irwin, Kylie Minogue, Dannii Minogue, Nicole Kidman, Tom Cruise, Shelley Craft, Richard Branson, and TV personality Tim Webster.

Current ambassadors include surfer Layne Beachley, TV personality James Treble, ABC's Gardening Australia host Costa Georgiadis, Grand Designs Australia host Peter Maddison, author Anita Van Dyke, Dr. Amanda Lloyd, Magdalena Roze, Ranger Stacey, Candice Dixon, and children's sensation dirtgirlworld.

Planet Ark's carbon capture and sustainable building materials campaign 'Make it Wood' was criticized by Jon Dee and Pat Cash who appeared on television to complain about the links to the timber industry and involvement in drafting the Australian Forestry Standard.